There are those who design and make wooden surfboards and skateboards, those who still work Murano glass (in Murano) in the old-fashioned way, those who produce leather objects, even those who have reinvented a Rossinian profession like the barber.
Among the 50 artisans who participated in the final selections of Botteghe Digitali (after an initial selection of over 300 activated applications) there were truly many deserving and original stories. The most positive news was the decidedly low average age: many young people have in fact taken up ancient traditions to "dust off" and make them profitable and current again. The "new makers", enthusiastic craftsmen and entrepreneurs with brilliant ideas from all over Italy, filled the halls of the general management of Banca IFIS in Mestre and undertook various evaluation steps.
The evaluation steps – The financial analysis, the motivational interview and the lean canvas were the main stages for evaluating the products, ideas and projects in the medium and long term of the aspiring digital artisans. Alongside the 50 artisans posed for a photo shoot with their products and made a short presentation video with Cristina Redini, director of the web series Botteghe Digitali #1. Photos and videos (also of the artisans who will not pass the selection) will be published in the coming weeks on the official website of the project www.botteghedigitali.it
And now what happens? – In the coming days, the 10 finalists who will have the opportunity to undertake a mentoring process with a team of specialists and coaches in various sectors (from finance to web marketing to product design) will be announced; even those who will not be selected will have the opportunity to access guidelines to understand how to face the future in a successful way. The 10 finalists will also be the protagonists of the next web series of Botteghe Digitali on YouTube.
Information, updates, photos and videos of the two days dedicated to the final selections are already available on the Facebook page and Instagram profile of Botteghe Digitali (#BottegheDigitali)
