Botteghe Digitali, the web reality that talks about innovation in Italian craftsmanship, opens 2017 with the launch of the second edition. The call to search for 10 aspiring digital artisans is already open on www.botteghedigitali.it, with many new features and a team of specialists ready to experience a digital growth journey with the artisans.
After the successful experience of Botteghe Digitali 2016, which in just a few months saw four artisan workshops transform into "Digital Champions" of Made in Italy 4.0 manufacturing, Banca IFIS Impresa has decided to launch the second edition of the digital project par excellence transformation of traditional crafts.
Record numbers for the first edition – Botteghe Digitali was transformed during 2016 into a 4.0 manufacturing experiment: the four protagonists who passed the first selection (Lefrac, Occhialeria Artigiana, Sartoria Concolato and Studio Cassio) were able to take advantage of a tangible support thanks to coaches and specialists, key figures in the evolution of their work. Business plan, product analysis and re-design, intervention on work spaces, rethinking of the digital presence and on social media: the professional - and often personal - life of the four workshops has changed radically, to the point of becoming digital artisans ready for the challenge of growth that affects all small businesses. All told also by a web-series on Youtube, which has exceeded one million views.
Looking for another 10 artisans – 2016 was the starting point for an even broader, more performing and engaging project, attentive to the needs of Italian micro-enterprises, which continues in 2017 as well. The second Botteghe Digitali call was therefore launched, at the search for 10 aspiring digital artisans who want to get involved to develop their business in a direction that is now essential, the digital one. The 10 finalists, selected by a jury, will have the opportunity to undertake a mentoring process with a team of specialists in various sectors (from finance to web marketing); but even those who will not be selected will have the opportunity to access guidelines to understand how to face the future in a successful way.
How to participate? – To access the selections, simply fill out the form on the website www.botteghedigitali.it and you must possess these prerequisites: good reputation, no non-performing or uncontrollable or excessive financial debts, scalable business over time and in size (including international).
