The Mediaset share goes up on the Stock Exchange, pushed up by a study by Exane Bnp Paribas, which raised the rating from "underperform" to "neutral", raising the target price by 75%, to 1,4 euro. In the morning the Biscione gains 3,91% at 1,435 euros per share, with above-average trade.
The share had reached its lowest point in mid-November, after the publication of the quarterly reports, but Exane believes that, despite the difficult conditions and Mediaset's debt, there are some positive elements that justify the increase in the rating: above all the measures to reduce costs and the fact that advertising sales for 2013 should not be less than expected.
The advertising market, although it will slow down again next year, should not collapse and Mediaset is destined to maintain its market share in most countries.
