The Mediaset stock shines in Piazza Affari, gaining more than three percentage points about an hour after the opening, to 3,468 euros, by far the best rise of the Ftse Mib. Supporting the quotation are the latest press rumors about the start of the due diligence by Al Jazeera and Videndi on the Premium service of the Biscione.
“The enhancement of Mediaset Premium is certainly positive for Mediaset – write the analysts of Equita -. In our sum of the parts, the company is worth 475 million and a premium sale would be positive for the stock. To verify whether the operation will be conditional on Mediaset's entry into Digital Plus”. Equita assigns Mediaset a "hold" rating, target price at 4,1 euro.