Not only Wall Street. Mark Zuckerberg's fortune is also (and above all) called advertising. The one that fills the almost billion pages and profiles of its social network, Facebook (the most used on the planet), and which doesn't just "appear", but interacts with users, increasing visibility and consequently the traffic business.
The Zenith Optimedia agency, which is part of the Publicis group, the third largest in the world for communication studies, has estimated that between now and 2014, Facebook's advertising revenue will almost triple: from 4 to more than 10 billion dollars.
ZenithOptimedia also analyzed forecasts of the sector's trend worldwide. And it turned out that advertising spending to grow 4,7% in 2012 to $486 billion globally, or about 363 billion euros. In fact, despite the recession, advertising will register a progression thanks to the performance of emerging countries, as well as major sporting events (this is the year of the London Olympics and the European football championships) and in the US elections. Of the total 4,7%, half will be brought by four countries, the so-called BRICS (without South Africa): Brazil, Russia, India, China, while fast-growing countries such as Argentina, Turkey, Mexico, Korea and Indonesia. In 15, this rise in the advertising market is estimated to be even better: +2013%.
As expected, the Internet will support this exploit, particularly through videos and social networks: the growth rate of the web advertising market alone is expected to be around 17,6% per year, followed by the television market (which will rise by 2011% in the three-year period 2014-40), while the inexorable decline of printed paper will continue (newspapers will drop of 1% per annum). Web advertising is currently dominated by Google which in 2010 reached a 44% market share compared to 35% in 2006. But Facebook, which is preparing to enter the Stock Exchange and reach one billion subscribers within a few years, is ready for the challenge.
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