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BMW: 2012 record, sales up 10,6%

The German automaker recorded a new sales record in 2012, at 1,845 million vehicles, up 10,6% year-on-year – “We have increased our leadership in the premium sector”.

BMW: 2012 record, sales up 10,6%

Despite an auto market in crisis, BMW scored record sales in 2012, rewriting the records set the previous year. The German automaker, which expects even better results for the current year, sold a total of 2012 million vehicles in 1,845, up 10,6% year on year. In the month of December alone, BMW recorded sales of 181.571 units, an increase of 14,8% over the same month of the previous year.

The group's satisfaction emerges from the words of marketing manager Ian Robertson, who underlines how BMW further increased "its leadership in the premium segment" in the past year. The driving brands, for sales, were BMW, Mini and Rolls-Royce.

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