Benetton, new advertising campaign and "Unemployee of the Year" competition

There is a new advertising campaign by Benetton, very curious. The protagonists are James (23), Ilenia (28), Fam (27) and Katerina (30) and they all have one thing in common: they are unemployed.
In fact, Benetton invites the unemployed from all over the world to tell why they can't find work despite having all the credentials to do so. 
This advertising campaign, together with many others in recent decades, will make headlines, but adapting to the times, making the consumer feel involved. In short, an actor in the first person.
“Unemployee of the year” (as this revolutionary advertising campaign is called), is also a competition that will award 5 euros to the 100 most innovative projects from 18 to 30 year olds.
“In world history, great inventions, great leadership, great differences have always been made by people under the age of 30” declared Alessandro Benetton at the presentation of the project. And he concludes: "I don't think that now we can look at an unknown future without looking at these people".
Anyone wishing to compete for their project for the title of unemployed person of the year has until 14 October. The regulation can be found on this site.
The campaign was advertised alongside the new program "The Apprentice" which will debut tonight on Cielo.