Today the Benetton Group's commitment is reflected in a series of projects and strategies times to decuire the environmental footprint oforganisers' activitiesof the company, from the sustainability of the materials – today almost all of the fibers used in capital Benetton and Sisley is of natural origin – to the management of environmental impacts.
For example, the United Colors of Benetton brand is one of the leader in the standings Detox, stylish by Greenpeace to reward brands that have made important steps forward for reduce Significantly the presence of chemicals harmful to their production processes. Plus the company ha reduced CO emissions by more than 25%.2 related to road transport, elimitating one in five trucks needed to transport the US goods in Italy and Europe.
Among the most recent initiatives, in 2017 Benetton Group has become members of BCI (Better Cotton Initiative), the largest program in the world dedicated to the sustainability of cotton. From now on, an increasing percentage of cotton used for making the collections Group will be cgrown and harvested by farmers trained to minimize the use of fertilizers and pesticides, use water and soil in a sustainable way and adhere to principles of fairness in employment relationships.
In 2017 Benetton Group is also entered to be part of Customer Service(Sustainable Apparel Coalition), the alliance for sustainable manufacturing to which brands belong, retiilers and producers of fashion, footwear and textiles. Accordingly, as of 2018 will start to use the Higg Index, a set of toolsNTI nati to measure Theimpacts social and environmental of production, identify and later delete iinefficiencies and harmful practices, ensure transparency for consumers with respect to the company's sustainability results and generally protect the environment and the well-being of workers and local communities.
The initiatives of Benetton Group in the field of environmental sustainability are not isolated, but are part of a medium-term strategy of circular economy, aimed at improving the sustainability ofl production process, gradually limiting the input of material and energy and reducing output waste and losses.