Il September 28th theiPhone 5 lands in Europe. Three models are available depending on the capacity available for saving apps, music, photos and videos: 16, 32 and 64 GB. The price? In our country the ceiling of 700 euros will break through even for the cheapest model, up to almost 1000 euros for the top of the range. Not that in the past, in Italy, Apple products had ever been cheaper than in the rest of Europe, but this time the gap with other countries is truly remarkable.
They range from a surcharge of 50 euros compared to France, 60 with Spain and Luxembourg and even 70 with Holland. Those who want to buy an iPhone 5 in Italian stores will first have to digest an average of 100 euros more than the past model (iPhone 4S) and then expect to shell out 729 € for the new model from 16GB, 839 for that by 32GB o 949 for that by 64GB.
On the other side of the scale, the new generation models bring new features such as increased screen size screen, a better one camera resolution and preparation for fourth generation networks Lte. However, the Italian spread of the price of the new iPhone compared to that of other European countries is not justified by our value added tax (IVA), nor frominflation.
The observation of the sales trend of smartphones in Italy remains: the race to purchase a mobile phone that can take the place of a computer is unstoppable here. And if it's white and has the Apple logo, then the push for replacement, for those who have the old version, takes on gods manic connotations.
Apple Lossless Audio CODEC (ALAC), he knows the Italian market well and he knows that in this country he can ask for more without losing buyers. Leading mobile service providers gear up for the big event: what better way to welcome Apple's latest smartphone than by leaving several stores open across the country since from midnight on 27 September? Despite the crisis, long queues are expected.
