Policies face e-commerce: presented in Milan Rendimax Assicurazioni, the platform designed for anyone seeking protection and who wants to take out a policy independently, without branches, agents or intermediaries. The project was launched by Banca IFIS in collaboration with Yolo, the institute's strategic partner for the project.
It is an insurtech platform that uses algorithms, big data and machine learning, equipped with integrated and multi-channel assistance. In addition to the web assistance chat, Rendimax Assicurazioni will soon have its own chatbot, a virtual assistant who will answer questions, curiosities and doubts from site visitors and customers, while both telephone assistance with a dedicated toll-free number and social customer care on Rendimax's Facebook and Twitter profiles. The customer can conclude the purchase of the policy without ever leaving the site and which aims to make citizens aware of the risks to which they are exposed every day.
"The direct relationship with the customer, completely disintermediated thanks also to the adoption of technology, is part of Banca IFIS's vision and DNA" he said Giovanni Bossi, managing director of Banca IFIS. “We believe that the only way to sell services is to interact directly with customers, building a transparent bilateral dialogue that generates value for both parties. All our businesses are developed starting from this fundamental value: Rendimax Assicurazioni is also based on this approach”.
“We are very proud of this partnership with Banca IFIS,” he said Gianluca De Cobelli, co-founder and CEO of Yolo Group. “The collaboration allows us to make our insurtech skills available to create a completely digital, smart, flexible and instant insurance proposal. Together with Banca IFIS we are making a fundamental contribution towards a paradigm shift in the insurance sector, using a fully customer-centric approach".
To activate a Rendimax policy, simply connect to the official website and select the desired product from the various solutions: the protections are provided for animals, bicycles, houses, cities, sports and travel and are divided into annual and consumption-based, the latter can also be activated 1, 3 or 7 days as needed. The launch of two other policies is planned by the end of 2018: Health and Technology.
Rendimax Assicurazioni has currently selected three partners for the different categories: for the protection linked to AXA Partners Travels, for policies dedicated to Animals, to the Home and to the Bicycle Europ Assistance Italia, Chubb instead for Sport and City coverage.
