Banca Ifis launches "The Gregario", the web series dedicated to the world of two wheels and the values of a key figure in cycling. It is a journey to discover some companies in the supply chain that contribute to the success of great champions and to the enjoyment of many enthusiasts. The web series and the documentary film are made by Social Content Factory, Videostrategy agency part of The Story Group – Born to tell you, specialized in the conception, production and distribution of creative video campaigns.
The protagonist of the serialized story Marco Scarponi, brother of the missing cyclist Michele Scarponi and promoter of the homonymous foundation committed to spreading the culture of road safety and sustainable mobility. Scarponi leads the viewer to discover the figure of the follower and his values, also meeting Pierbattista Bergonzi, director of Sportweek and deputy director of “La Gazzetta dello Sport”, the champion Damian Caruso (second place in the Giro d'Italia 2021 and winner of a stage of La Vuelta à Espana 2021) and three partner companies of the initiative: Castelli Cycling, historic clothing brand, Victoria Group, active in the production of high-end tires e Lombard cyclesdedicated to the production of bicycles.
“The Gregario represents Banca Ifis' distinctive way of interpreting sports sponsorships and more – he commented Rosalba Benedict Director of Communications, Marketing and External Relations of Banca Ifis -. Through this project we have created a content platform that has communicated our brand, our values and strengthened our relationships with the Bank's stakeholders. Thanks to the exclusive testimonies collected during this journey through the country in stages, we have told the role of Banca Ifis at the service of companies and consolidated our positioning as a bank that supports the territories".
Furthermore, Banca Ifis has selected a series of events and projects related to the world of amateur and professional sport: the institute renewed its participation in 2021 with Cycling Classics 2021 and is sponsor for the 2020-2021 season of UC Sampdoria. In addition to football and cycling, the institute has decided to support the Venice Marathon 2021, the Alpine Skiing World Championships Curtain 2021 and FISI athletes, basketball with Umana Reyer Venezia and young golf talents.
