Bank Ifis wins the award in Italy in the "Webranking by Comprend" for the communication transparency of the digital channels of the largest companies listed on the Stock Exchange. With an overall rating of 79,5 points, up 5,3 points compared to 2020 (74,2 in 2020 and 39,8 in 2019), Banca Ifis also obtained recognition as the best listed company in the Star segment, scaling the 31 Italian companies out of 111 companies analysed.
Furthermore, the company is also in first place in the «About us» category with 13,8 points out of a maximum of 14. The Bank was awarded for the transparency and clarity in the communication on digital channels of mission, identity, key values of the business and commitment to innovation, also thanks to the "good use of infographics and other graphic elements that make the presentation clear and easy to use", reads a note from the institute.
“Once again this year – explains the research – Banca Ifis' corporate website has significantly improved its performance, bringing it to first place both among Italian banks and among companies included in the Star segment. In particular, the presentation of the company stands out for its clarity and completeness, making the About us section the best among all Italian companies”.
This recognition confirms the validity of the brand renewal and relaunch process undertaken in 2020 as part of the Group's rebranding operation. “Our website reflects our approach to communication, a distinctive approach that we also apply to all other touchpoints, not just digital”, he explained Rosalba Benedict, Director of Communications, Marketing and External Relations of Banca Ifis.
