What are a tennis court, a volleyball court, a five-a-side football pitch and an equipped gym doing, set up in the most beautiful Italian squares, with four great champions of world sport at the center surrounded by thousands of children? Between April and May, ten Italian cities will literally be "invaded" by over ten thousand elementary and middle school students, to meet live and play together with Adriano Panatta, Andrea Lucchetta, Francesco Graziani and Jury Chechi.
Banca Generali will kick off Un Campione per Amico, the most important educational-sports initiative organized in Italy and sponsored by CONI, capable of attracting many young people every year, to live an extraordinary gaming experience in Italian historical centres, of entertainment and entertainment.
The key word is primarily sport, understood as an educational value for the messages linked to its intrinsic values, such as respect for rules and diversity, sacrifice and commitment; but also "financial education" for the ideas collected in a nice booklet to be given to participants by the leading bank in financial planning and savings protection.
Indeed, after the success of last year with the booklet "Alla Scoperta della Finanza", Banca Generali has once again developed new contents to try to make young people aware of the rudiments of economics and finance, as happens in many other countries, so as to lay a first stone on the path aimed at bridging the shortcomings of financial literacy that characterize our country in international comparison.
The event will touch ten beautiful cities between April and May, whose main squares for the occasion will be transformed into real open-air gyms, with entertainment, music, gadgets, where the four famous testimonials will be available for children to play, laugh, animate and transmit the true values of sport as a spirit of sacrifice, integration and respect. To experience the initiative in an even more exciting way, it will be possible to download the dedicated App, with interviews with the protagonists and special contents (BG UCPA, available for Ios and Android).
