General Bank strengthens commitment to culture and to the Italian cinema joining in with Jellyfish Movie in supporting projects that enhance national resources and artists.
"We are proud to be able to support the development of initiatives for Italian cinema together with a prestigious interlocutor in the sector such as Medusa Film", said the central director and CFO of Banca Generali Stefano Grassi.
In particular, Banca Generali was the financial partner of the film "The Laws of Desire", a film by Silvio Muccino which will be released in cinemas on 26 February. The film was produced by Medusa Film, which distributes it theatrically, with Lotus Production.
“We believe it is important to foster a cultural industry that is an expression of ideas and reflections which, despite the exogenous difficulties, manages to show strong dynamism as confirmed by last year's growth data”, added Stefano Grassi.
Already in the recent past General Bank he had in fact presented the “ArtistInPrimaFila” project together with the NuovoImaie institute, aimed at the complete realization of a film, from the screenplay to the screening, by the hand of Italian artists and operators.
