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Banca Generali presents “TRACE” by Farhan Siki

The headquarters of Banca Generali Private Banking, in Piazza Sant'Alessandro 4 in Milan, is hosting an exhibition until 30 September 2016 which presents an unpublished series of canvases created by Farhan Siki, an Indonesian street artist, one of the most appreciated internationally.

Banca Generali presents “TRACE” by Farhan Siki

The Trace exhibition, curated by Rifky Effendi, offers a cycle of works specially designed for this appointment, in which Farhan Siki draws on the most recognizable and famous icons of Western art history, from The Last Supper to Leonardo's Vitruvian Man, from Michelangelo's Adam and Eve to the experiences of the Bauhaus, and reworks them with a contemporary sensitivity and technique.

Since his inception, Farhan Siki has reflected on XNUMXst century pop culture, exploring its textual elements, collecting logos, brands and symbols of mass culture, in order to affix them to the canvas, loading them with hyperbolic and parodistic attributes and expressing an internal satire contemporary art system. The urban experience and globalized consumption are transformed into his works in a triumph of colour.

In his most famous series: "Mu (War) kami", against a background composed of the logos that Takashi Murakami designed for Louis Vuitton, Farhan Siki crowds scenes of fights between men, war planes, rifles and machine guns, as in remember that, despite the lightness of a commercial message, we must not forget that there is something deeper, which is impossible to ignore.
Even Andy Warhol's Marilyn loses her face and her perfect beauty mask, showing how many other popular icons are part of this controversial contemporary stage.

"SWe are happy to host a very talented young artist with great curiosities like Farhan Siki” – declares Piermario Motta, Chief Executive Officer of Banca Generali – “The ability to express energy, reflections and to best represent the tension towards renewal, typical of art as an expression of social and contemporary phenomena, does not leave one indifferent, immediately striking for immediacy and artistic evocation. After having explored the material nuances of color, the universe of nature in the expressiveness of digital technologies in the last two years, we are proud to continue on our journey aimed at promoting art with original and unpublished ideas. As with our latest exhibitions, we believe in the dialogue of art also through new spaces, and in the commitment of the client to support culture as the cradle of ideas that move the world”.

Trace by Farhan Siki will also be available on “BG Events”, the Banca Generali App for smartphones and tablets developed to make the visitor experience even more unique. Thanks to "BG Events", in fact, the user will be able to interact with the exhibited works which will be narrated directly by the artist through exclusive video contents, which describe their emotions and creative dynamics.

Downloadable from the Play Store for Android and from the Apple Store for iOS, the "BG Events" app is based on the principle of augmented reality (Augmented Reality, AR), i.e. a process that allows images of the physical world to be taken and superimposed on data from that digital.

FARHAN SIKI. traces
Milan, Banca Generali Private Banking office (piazza S. Alessandro 4 )
March 2 - September 30, 2016

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