“Innovate on the product and start from an idea that can be developed on a global scale”. These are the "innovation recipes" of a digital guru like Riccardo Zacconi, CEO of King Digital, a company that created the most downloaded game in the world: Candy Crush. "Focusing on innovation by opening up to comparison with what is happening at an international level" is also the approach of themanaging director of Banca Generali, Gian Maria Mossa, who accompanies Zacconi in the unprecedented discussion on technology issues, in the cycle of meetings organized by the Trieste private bank. In fact, financial services are confronted with open digital ecosystems that impose themselves in the global user experience of consumers and on this track the top manager of the private bank has intuited the potential of a "private hub" structure that brings together the best of global technologies by aggregating platforms capable of improving accessibility to exclusive services.
“Technology opens up new players in banking services considered routine, but where there is a need for protection and planning of life projects, the relationship remains fundamental as well as quality and skills that cannot be delegated to an algorithm” adds Mossa. The challenge to compete on global markets must therefore start from the ability to keep pace with innovation, especially in startups which, following the example of the Swedish or Finnish equivalents, they must know how to communicate immediately on an international scale. “In Italy there is no lack of money, but ideas; when an idea is new and valid, it immediately finds funding – says Zacconi -. But to be valid it must be original and know how to go beyond national borders, at least on a European or global scale; so as to find more opportunities for investors and opportunities to push on digital marketing".
