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ISIN code: DK0060252690
Sector: Jewellery
Industry: Production and distribution of jewellery
Pandora's shares are listed on the NASDAQ OMX Nordic Copenhagen market in Denmark under the ticker PNDORA.
View Pandora stock price history
Company Description
Pandora was founded in Copenhagen in 1982 by the goldsmith Per Enevolsen and his wife Winnie. It was born as family-run jewelry store, later establishing itself as an international brand in the production of customizable bracelets, rings, necklaces and watches. Over time the demand for the products grows considerably and consequently the Enevoldsens shift their attention to wholesale distribution. Business went better and better and in 1988 Enevoldsen hired designers and in 1989 opened a production site in northern Thailand, just outside Chiang Mai. In 2000, Pandora launched its iconic bracelet customizable for charm, which has become famous all over the world. Initially Pandora sales are limited to Europe, later extending to North America in 2003. In 2009 it offers its model of franchise in Australia to then replicate the project in many other countries. The company is present in one hundred countries and employs over 9.000 people. THE points of sale are 9.271 in total, most of which are in the United States but are also present in Europe and Asia Pacific and it is in North America that it achieves the majority of its turnover.
Economic and financial analysis
In terms of sales Pandora is the third largest jewelry maker in the world, after Cartier and Tiffany & CO.
The group has experienced spectacular growth in recent years which has allowed it to go from 200 stores in 2009 to over 800 in 2012, quadrupling its points of sale.
In 2008 The Danish private equity group Axcel bought 60% of the shares from the Enevoldsen family. In 2017 he recorded a turnover of 3,1 billion euros with an increase of 12%. The first place in sales is recorded in the USA (711 million euros), followed by the United Kingdom (380 million) and Italy (350 million). Pandora's biggest competitors in this area are Cartier and Tiffany & Co., followed by other companies such as Christ in Germany and Chow Tai Fook in China. A good chunk of the competition doesn't come directly from companies specializing in jewelry, but from companies that diversify their activities through this kind of items. Examples are Dior, Hermès and Louis Vuitton of the LVMH group who have been creating jewelry collections for some time now.
in 2015 Pandora and Walt Disney enter into a business partnership which includes the markets of Australia, China and Japan. The shares of the company Pandora consist of 43% shares of European institutional investors, 13% shares of Danish institutional investors, 7% shares of other investors, 5% shares of BlackRock and 4,40% from self-controlled shares.
Pandora's share price is currently listed on the NASDAQ OMX Nordic Copenhagen Main Market Large in Denmark.
In 2017 the total stock market capitalization of the Pandora group is DKK 73.186,06.