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ISIN code: DE0005190003
Sector: Durable consumer goods
Industry: Motor vehicles
Le actions of BMW are listed on the German market under the ticker BMW.
Look thereo historic listing of the share on the XETRA index
Company Description
BMW AG (acronym of Bayerische Motoren Werke) Is a German car and motorcycle manufacturer based in Munich.
The company is one of the most important and prestigious car manufacturers in the world. It is known for its build quality and for the technological and engineering research applied to its products.
BMW is the world's leading manufacturer of premium automobiles and motorcycles ahead of the Daimler group.
It has 31 manufacturing plants all over the world. It has around 130.000 employees.
It owns the brands Mini, Rolls Royce, BMW Motorrad e Bmw motorsport.
In 2020 it sold 2.325.179 vehicles, down 8,4% on 2019, with the BMW brands (2.028.841), MINI (292.582), Rolls-Royce (3.756) and 169.272 motorcycles with the BMW brand .
The company is listed on the German stock market. It is part of the German national benchmark index, the DAX30.
The family is present among the BMW shareholders Quandt as long-term shareholders of the company after they saved the company from bankruptcy in 1959.
The ffamily Quandt controls BMW with 46,8% of shares. rest of the action is given by floating (53,2%). Stephen Quandt has 25,8% stake (through treasury shares and the holding company AQTON SE) while Susanne Klatten owns 20,9%.
THEshareholders, in June 2021, is composed as follows:
- Floating Market, 53,2%
- AQTON SE, Bad Homburg vd Höhe, 9%
- AQTON GmbH & Co. KG für Automotive, Bad Homburg vd Höhe, 16,6%
- Susanne Klatten Beteiligungs GmbH, Bad Homburg vd Höhe, 20,7%
- Susanne Klatten, 0,2%
- Stefan Quandt, 0,2%
Il turnover in 2020 it was 98,990 billion with a net profit of 3,857 billion.
Revenues come from:
- car sales (68,8%)
- sales financing services (28,9%)
- motorcycle sales (2,3%)
Geographically, the major revenues come from Europe (30,6%) (mainly Germany, 13,8%) Asia (32%) (China 21,5%) and the United States (18%).
The tagline is «Driving pleasure (Freude am Fahren)».
Economic and financial analysis of the company
BMW was born as Bayerische Motorewerk GmbH in 1917 to produce aircraft engines. It remains active in this field from 1917 to 1918 and subsequently from 1933 to 1945. In 1922 the company was renamed Bavarian Motor Works AG (BMW), in Italian "Bavarian engine factory", a joint-stock company with a share capital of 12 million German marks, one third of which is owned by the Italian commercial adviser Camillus Castiglioni.
After the end of the First World War, BMW remained in business producing motorcycle engines, agricultural equipment, household goods and railway brakes.
In 1923 the first motorcycle was produced BMW R32.
In 1928 with the purchase of Fahrzeugfabrik Eisenachwhich he built Austin Sevens under license with the brand Dixi, becomes a car manufacturer. The first car sold by BMW was a rebranded named Dixi BMW 3 / 15.
From the 30s it began to produce sports and luxury cars.
Aircraft engines, motorcycles and automobiles became BMW's main products until World War II.
During the Second World War the BMW factories were heavily bombed and after the war they were banned from producing motor vehicles or aircraft.
The company survived by making pots, pans and bicycles. In 1948, BMW resumed motorcycle production while automobile production was resumed in 1952.
During the 50s BMW was in dire financial straits and in 1959 the company was nearly taken over by its rival Daimler Benz. The company was saved by the investments of Herbert Quandt e Harald Quandt.
The Quandt family was instrumental in the resurgence of BMW as a prestige car manufacturer.
It introduces luxury sedans and coupe models to its range. The models BMW 700 e BMW 1500, were very successful and brought the brand back into vogue.
In 1966 BMW took over the German brand Glass, which dealt with low-end and mid-range cars. The Glas models would be marketed under the BMW brand while continuing to produce passenger cars.
Between the XNUMXs and XNUMXs, BMW increasingly consolidated its role as a manufacturer until it assumed global significance.
In 1972 the sports division of the company was born Bmw motorsport.
The first was produced in 1978 M1, from the M-series of Motorsport.
It begins to expand abroad by opening after-sales service outlets and an assembly plant in South Africa.
In 1982 he made his debut in sports competitions in Formula 1.
In 1994 it acquired the rover group laid down by the British Aerospace e Honda. Opens two factories in the United States and Mexico. The following year, he took over an automotive design center in America, signed an agreement in Indonesia for the assembly of motorcycles and opened new plants in various countries.
In July 1998, BMW, after a fight with Volkswagen, manages to acquire the brand Rolls-Royce laid down by the Vickers Plc. However, he did not obtain the rights to the mascot of the English house and to the shape of the radiator which were sold to Volkswagen. Only after a few years, in 2003, BMW managed to obtain a general agreement with the Wolfsburg house.
Cooperation with the Rover group was not very satisfactory and led to large losses. It was therefore decided to spin off the group keeping only the brand Mini which was considered the one with the most potential and interest. Land Rover was sold to Ford and the rest of the group became MG Rover and was taken over by the consortium Phoenix.
The new Mini debuted in 2001.
In 2003, a joint venture was created between BMW and Brilliance, which allowed the Bavarian company to enter the Chinese market.
In 2006, a collaboration between the BMW group and the PSA group for the development of the petrol engines that equip the Mini and various models of the PSA group.
The financial crisis of 2008 was overcome effectively but an industrial review of the company and costs was still necessary.
In recent years, greater attention to environmental issues has led BMW to create some hybrid versions and to the birth of electric models such as the i3 and hybrid sports cars such as the BMW i8.
The electrification of the BMW range is one of the cornerstones of the company to arrive at the production of cars with zero or very low emissions.
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