Apple stock, AAPL stock quotes on the stock exchange

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ISIN code: US0378331005
Sector: Electronic technology
Industry: Telecommunications equipment

Apple's shares are traded on the New York Nasdaq market under the ticker AAPL.

See the stock's listing history on the Nasdaq

Company Description

Apple Inc. is an American company that designs, manufactures and sells music playback devices, laptops, smartphones and operating systems. Apple also sells third-party software, accessories, applications and content.

Among the most famous products of Apple we find iPhone, Mac, iPod, Apple Watch, Apple TV, operating systems iOS, OS X and watchOS and iCloud services, Apple Pay. Manages iTunes Store, the largest music retailer in the world.

Apple is the world's largest information technology company by revenue and the third world producer of cell phones later Samsung e Xiaomi.

As of January 2020, more than 1,5 billion Apple products are in active use worldwide.

Together with Amazon, Google, Microsoft e Facebook, shape technology companies Big Tech.

The head office is in Silicon Valley in Cupertino, California.

Apple's shareholding is different from the usual companies. In fact, Apple's main shareholders are managers or people with decision-making roles within the company. Apple often rewards its managers with their own shares.

I major individual shareholders I'm:

• Arthur Levinson, Apple's board chairman, owns more than 1.100.000 Apple shares.
• Tim Cook, Apple CEO, owns more than 800.000 shares. 
• Craig Federighi, Apple's senior vice president of software, has more than 400.00 shares.
• Jeffrey Williams, Apple's chief operating officer, with 108.000 shares.
• Bruce Sewell, a former Apple general counsel and senior vice president of legal and government affairs, owns 100.000 shares.

I major institutional investors, as of March 2021, are:

• Vanguard Group, Inc. 7,43%
• Blackrock Inc. 6,32%
• Berkshire Hathaway, Inc. 5,32%
• State Street Corporation 3,73%
• FMR LLC 2,07%
• Geode Capital Management LLC 1,50%
• Price Associates Inc (T. Rowe) 1,20%
• Northern Trust Corporation 1,19%
• Norges Bank Investment Management 1,00%

On August 2, 2018, Apple became the first publicly traded U.S. company to reach a $1.000 trillion market cap. Apple, in the second half of 2020, became the second company, together with the Saudi Aramco to have reached 2.000 billion dollars in capitalization.

It has approximately 147.000 employees and 510 retail stores in 25 countries around the world.

In 2020, revenue was $274,5 billion with net income of $57,4 billion.

Apple shares are currently trading at $146,80.

The tagline is "Think Different".

Economic and financial analysis of the company

Apple was founded in 1976 by Steve Jobs e Steve Wozniak  in Cupertino with the aim of developing and selling the personal computer Apple I by Wozniak. It was immediately a great success.

In 1980 the company went public, deciding to be listed on the Stock Exchange.

In the 1985s, due to high product prices and a limited library of applications, Apple ran into serious problems. In XNUMX, Steve Wozniak left his position at Apple as Steve Jobs and other employees left the company to found NeXT.

In March 1988 he made his first acquisition by taking over Network Innovations.

In the nineties, with the advent of the personal computer and the explosion of Microsoft Windows, Apple loses market share and gets into financial difficulties.

In 1997 Apple takes over NeXT for $407 million and Steve Jobs returns to the company. Jobs strikes a deal with his rival Microsoft: the company of Bill Gates reportedly acquired 7% of Apple's shares worth $150 million in exchange for a commitment to develop versions of Internet Explorer and Office for the Macintosh and stop patent cross-licensing lawsuits.

Under the new leadership of Jobs, Apple is back in the limelight. The campaign is launchedThink Different” which will become his famous slogan.

In 2001 Apple launched on the market Mac OS X, an operating system aimed at both private and professional users.

The first shops are opened Apple Store and launched the new iMac. He begins to acquire various companies to broaden its software portfolio. Jobs' idea was to aim at the creation of new devices and related software by producing music players such as theiPod which was officially launched on the market in October 2001.

In 2003 the shares held by Microsoft are bought back. The financial crisis had passed. Apple held about 5% of the personal computer market.

In 2007, Jobs renamed the company Apple Inc, shifting interests towards consumer electronics. To the Macworld Conference & Expo of January 2007, Steve Jobs presents iPhone, the merging of an Internet-enabled smartphone and iPod. On June 9, the first iPhone is marketed. In the first 200 days of sale, the iPhone conquered 19% of the smartphone market with 4 million units sold. In the following years, Apple presented various iPhone models, all with excellent results. In 2021 the production of iPhone 12.

Also in 2007 it was launched Apple TV, a media center, born with the aim of playing music, videos and podcasts in the iTunes library of a macOS or Microsoft Windows-based computer. 

On April 3, 2010, the company's first tablet, the l'iPad. was born theApp Store, which allows users to download and purchase applications available in the iTunes Store.

As of June 2011, Apple surpasses Nokia becoming the world's largest smartphone maker by volume.

In August 2011, Jobs resigned as CEO due to his health condition, he died two months later of pancreatic cancer. His place was taken by Tim Cook, still CEO of Apple.

On May 28, 2014, Apple confirmed the acquisition of the company Beats Electronics founded by music producers Dr.Dre e Jimmy iovine, which sold branded products and speaker headphones “Beats by Dr. Dre” and the streaming service Beats Music. The total cost of the deal was $3 billion making it the largest acquisition in Apple's history.

On April 24, 2015, it launches its first smartwatch, theApple Watch. Success is mind-blowing; Apple Watch quickly becomes the best-selling wearable device in the second half of 2015.

In 2016, it invested $1 billion in DiDi, a Chinese transportation network company.

In 2017 announces the arrival of HomePod, a smart speaker that aims to compete with brands in the sector Sonos, Amazon Echo e Google Home. Production of the iPod and its derivatives is discontinued.

On December 11, 2017, Apple announces the acquisition of Shazam, a smartphone app based on music identification, worth $400 million.

In August 2018, Apple acquires Akonia Holographics which develops technologies for augmented reality.

In February 2019, Apple acquires DataTiger, startup focused on digital marketing e PullString, which specializes in designing and publishing apps that you can control with your voice.

In 2019 Apple announces Apple TV +, its on-demand subscription platform, born to counter the great rivals of the streaming sector Netflix e Amazon Prime Video.

In July 2019 Apple e Intel announce an agreement for Apple to purchase modems for smartphones from Intel Mobile Communications for 1 billion dollars.

In March 2020 Apple acquires Dark Sky, a local weather app and next month voysis, an Irish company specializing in digital voice technology. In May 2020, he buys for 100 million dollars NextVR, a virtual reality company.

Apple sells a number of computer accessories for Macs, including Thunderbolt Display, Magic Mouse, Magic Trackpad, Magic Keyboard, wireless network products AirPort e Time Capsule and offers data storage with iCloud e Apple Music, music and video streaming service.

One of Apple's future projects is to start the production of self-driving electric cars. Despite many efforts, the project is currently still under development.