Aruba, the Italian web hosting and cloud computing company has beaten giants such as Google, Amazon, Symantec and won the new <.cloud> domain. In the challenge between David and Goliath, therefore, innovative Italian companies have their cards to play . In fact, since 2013, the liberalization of 1.400 domains has already had an impact on the habits of internet surfers.
The <.cloud> domain is a highly coveted extension, not only because it is of great importance for all market players wishing to assert their own cloud identity, but above all because the great success of the cloud in all its meanings has in fact made the extension of general interest, such as to be coveted by anyone.
The .cloud TLD will represent a further boost to the expansion that this technology has been experiencing for several years now, in fact today it is already recognized as the major technological trend in progress with expectations, in terms of value of cloud-based services, of hundreds of billion euros. The potential market by 2020 is estimated at 270 billion dollars.
