Art and travel at the heart of archaeological tourism. A modern combination that presents itself in Paestum at XXIV Mediterranean Stock Exchange with a specific goal: to speed up. Entice to to restart the movement of travelers to discover the beauties of the Mediterranean.
The review has started and will end on Sunday 30 October in front of dozens and dozens of exhibitors
So, important to plan, as indicated by the Conference of the European Parliament with the directors of state parks and museums. Quality of the offer, digital connections, clarity on mobility, environment, these are the essential things that serve to attract tourists after the complicated years of the pandemic. A new government has recently been formed in Italy which has before it the commitment to bring back to Italy those millions of visitors who in recent years saw the Belpaese as one of the favorite destinations for holidaymakers from all over the world. Innovations in tourism must also have strong legs because they concern multiple aspects: hospitality, decorum, sustainability, transport, safety. "It is not enough to innovate, it is important to make cultural heritage usable and conserve to put an end to years of scarcity and wrong investments” he said Charles Corazza, Director of the Italy Office of European Parliament. The central institutions, and perhaps more peripheral ones must have valid projects to attract and focus on tight deadlines. Finding a closed museum or a church undergoing restoration - we add - is not an indication of attention and enhancement of the heritage that is available. There are positive examples, but they must also grow according to the times and resources of the PNRR. In this regard, the cases of Paestum itself or Pompeii have been cited, where the “dialogue is opened directly with those who manage it since in addition to the PNRR there are regional funds. And on this, recognition must be given to the previous Minister of Culture Dario Franceschini to have brought Italy's image to the major international forums. To have released funds and opened the museums for free on some Sundays. Tourism has benefited.
Tourism needs infrastructure to move
As for the Mediterranean and a more local vision, the South, the conference said that two legs move the near future, the first is money, but the second is reforms and bureaucracy. Maurice Mirone, manager of Trenitalia says that: "Brand Italy is very strong at the moment and arrivals far exceed expectations." A sort of Revenge Travel with American tourism more intense than ever. But do we really offer a more sustainable country in 2022, in terms of climate and infrastructure? In the field of travel there are resources for 19 billion euros on routes such as Naples-Bari, Palermo-Catania, to bring people to visit the beauties of those cities and those Regions. While Carmelo Malacrino Director of the Archaeological Museum of Reggio Calabria, received the "Paestum Mario Naples" Award for the 50th anniversary of the discovery of the Riace Bronzes, museum directors have indicated the new ways to innovate and speed up, as we said. Museums and archaeological parks that are transformed into exceptional locations for large-scale cultural events. All are of this opinion which means concerts, happenings, theatre, debates, book presentations. Therefore, numbers of real people, sometimes even virtual ones. Which can increase if the ideas - many told in Paestum - are supported by investments and work quickly.
