The 4.0 campaign is a place where not only the land is cultivated, but tourism and art are made through and in contact with nature. This is the reason why Genagricola, the largest Italian agricultural company (it cultivates 8.000 hectares throughout Italy, which becomes 15.000 considering the land in Romania), a company of the Generali group, returned the historic estate of Ca' Corniani, in the hinterland of Caorle, to the community, in the province of Venice: 1.770 hectares of land where, among crops, livestock and vines, energy is also produced from renewable sources, but which in Genagricola's intentions must above all rediscover a social and cultural link with the territory, and intrigue the tourists who already flock the Venetian lagoon and its surroundings.
“The ability to look ahead is the leitmotif that has held business, territory and community together at Ca' Corniani since 1851 – commented Giancarlo Fancel, President of Genagricola and Chief Financial Officer Generali Country Italia, inaugurating the project 'Ca' Corniani Land of the avant-garde' -. The redevelopment project today makes Ca' Corniani the symbol of a renewed countryside, able to offer benefits for the community and also to attract the millions of tourists who visit our beaches, with the development of new landscape infrastructures, with the cultural enhancement , naturalistic and functional of the entire property. With this new interpretation, the 1.770 hectares of Ca' Corniani return to the community, to increase the overall well-being of the entire area and its people, through intelligent and sustainable growth”.
Golden roof at Ca' Corniani 
Written dedicated to the sky 
Animal statues
The key to understanding is that of a multifunctional campaign, which responds to the three pillars of values that have always been proclaimed by Genagricola: sustainability, safety, social. For this reason, they are at the heart of the landscape enhancement project a 32 km cycle path that connects Ca' Corniani with the area, 5 km of pollination strips, 7 km of rows of trees and a conservative recovery of part of the historic infrastructure. And then art, as a communication tool between territory and community. In fact, the three works of contemporary art were also inaugurated, for which Genagricola had launched an international competition years ago, presented at the Triennale in Milan: the winner was the world-famous artist Alberto Garutti (professor at the Brera Academy and author among other things, in Milan, of the famous golden tubes in Piazza Gae Aulenti), who designed three works to welcome visitors at the three entrances of the Venetian estate.
This is de “The Three Thresholds”, works site-specific that recount the combination of art and agriculture according to Garutti's vision: a large golden roof for an ancient abandoned farmhouse, a LED sign that lights up with every lightning strike in Italy ("A tribute to the sky, which seen from these countryside immense and exterminated"), of the portrait sculptures of the dogs and horses that live on one of the farms.
