Do you remember the gift that Apple had decided to give to its customers on the occasion of the presentation of the new iPhone 6 and iWatch? You will certainly also remember the controversies that ensued. Let's take a step back to when, a few days ago, the head of the Cupertino giant Tim Cook announced together with Bono Vox and all U2 that their new album would be available for free on iTunes, and whoever had the right settings would have it automatically had in your music library. Many did not like this invasion of their library at all.
Given the many criticisms, therefore, Apple was not long in coming and its response is the classic one of those who were disappointed after giving a gift that was not appreciated. “If you don't like the U2 album, delete it. Here's how it's done." Thus ruled the general staff of Cupertino, then inserting a link where the instructions for removing the unwanted disk appear in all clarity. It is certainly an elegant and functional replica, even if it reveals a bit of resentment.
As happens with revolutionary things – there is no doubt that this gift is for Apple – public opinion has split in half. On the one hand, fans of the Irish band were certainly thrilled to find the very latest tracks from their musical idols overnight. Happiness, by the way, confirmed by the more than two million downloads registered in less than you days. On the other hand, however, the voices of those who - as we had already underlined when announcing the Apple/U2 album - felt somehow "invaded" in their decision-making power were raised. Sasha Frere-Jones' phrase in the New Yorker "The future is not a lack of consensus" symbolized the front of the opposites.
