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Apple Watch, Cupertino's bet: on the market in 2015 at a cost of 350 euros

The first Apple-branded smartwatch will be available in two sizes, three cases and wearable with sporty or elegant straps depending on the situation – It arrives in Europe at the beginning of 2015, at a price of 350 euros (half of an iPhone) – Payments, messages instantaneous, sports: here are the features and utilities.

Apple Watch, Cupertino's bet: on the market in 2015 at a cost of 350 euros

First of all clear the field of misunderstandings: the first "one more thing" (the slogan so dear to Steve Jobs) by Tim Cook is not the presentation of the iWatch, but of the Apple Watch, as it is correctly called. The new revolutionary product (if not in fact, at least in intention) is welcomed in Cupertino - where it was presented together with the new iPhone, definitely stealing the show - by a real standing ovation.

But what's so special about the bitten apple "smartphone-watch"? According to many experts, certainly not the design, considered too dry and unoriginal. The weight, on the other hand, would seem very light, and the possibility of personalizing the object is also very popular, which will be available in two sizes, three cases and can be worn with sporty or elegant straps depending on the situation. The cost for Europe will be 350 euros, about half of an iPhone, and will be on the market at the beginning of 2015.

But let's get to the technical characteristics, which according to many will revolutionize the forms of communication. In fact, the Apple Watch will allow you to use new ways to connect and communicate from your wrist: Cupertino has miniaturized the iOS interface in a very small case, equipping it with a retina screen and a small controller called "digital crown", which reminds up close the wheel present in all watches.

The digital crown also works like the home button: by pressing it, you can go back to the main screen, where all our apps will be listed. The work of miniaturization is remarkable, the Apple Watch is not bulky or invasive, but offers a significant amount of applications and features. Among these we find the classic weather, stock exchange, email, clock, etc, but also Siri, Health, Maps and many others. It also makes use of a touchscreen that is sensitive not only to touch, but also to pressure.

The new smartwatch of the Cupertino company also features a sensor for detecting the heartbeat and boasts a wireless charging mode, thanks to an innovative wireless MagSafe charger. As could be guessed, the device will still need an iPhone to work. Notifications will be managed by a particular vibration which will warn of the arrival of a message, an invitation, etc, without necessarily activating the device screen.

At this point you will have to raise your wrist to activate the notification and, using the touch screen, interact with it. As for text messages, the Apple Watch "reads" the messages received and interprets them, subsequently giving several quick replies from which to choose to respond quickly. You can of course respond using your voice. Also interesting is the message system between Apple Watch, which plans to use a combination of drawings, emojis and voice messages to communicate quickly with those who also own the wrist smartphone.

The Apple Watch also integrates a guide system that will allow you to navigate by observing the instructions directly from your wrist. This mode also involves the use of the particular vibration system, which will warn us before each turn. Developers will have the ability to create dedicated applications for Apple Watch, with customized screens and notifications. For this purpose, Apple will make the WatchKit available to the developer community, with which to develop software for the new device.

Among the first companies involved we obviously find Facebook and Twitter, but also American Airlines (to use digital tickets), a hotel chain (to unlock the room from the wrist), BMW, Pinterest and many others. It will also be compatible with Apple Pay, so it will therefore be possible to use this smartwatch also to pay the bill at the restaurant or for goods purchased in other shops.

Finally, as far as sports are concerned, the Apple Watch offers two new apps: Fitness and Workout. The first will keep track of all our physical activities, while the second will allow us to create specific goals to work on. This aspect is certainly one of the most important for Apple's first smartwatch, a device that follows us everywhere and records every single movement and all the physical activities performed during the day.

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