WebTv will be the new challenge ground between the great giants of the internet. Sites that legally offer free video content, including movies, shows and TV series, to watch online on your computer. The phenomenon, not widespread in Italy where streaming is synonymous with copyright infringement, has become very popular in the United States.
Steve Jobs certainly could not give up expanding in this field. The charismatic Apple guru has targeted the popular site Hulu.com, TV on demand that provides a free service accessible to all. The motto of the well-known streaming television site is "anywhere, at any time". In fact, a computer, a mobile phone or a tablet is enough to have a small screen at one's disposal. There are some ads and some time restrictions (which you can avoid by taking out a $7,99 subscription).
Hulu.com, a joint venture between three major US networks (NBC, ABC and Fox) is just one of the main streaming TV sites, competing with them in recent times is also Netflix, which began as a DVD rental service and vhs has discovered the potential of on-demand TV on the web for some time now.
The main earnings of this activity come from advertisements but the competition with the consequent decrease in contacts has decreased the income of Jason Kilar's company and hence the reasons that prompted the auction, which starts from a modest price of 2 billion dollars.
In addition to Apple, contending for the coveted site are Google, Amazon and Yahoo. For the Cupertino-based company, the purchase of Hulu would be a real success, the offer of streaming television would complement the sale of music, films and TV series on iTunes, thus increasing revenues.
Reuters.com
