The adventure of Apple's new jewel, the iPhone 5S, begins with a bang. Marketed together with its "dolphin", the low-cost iPhone 5C, it recorded a record result in the first weekend of sales (in 11 countries including , in Europe, France, Germany and the United Kingdom, while in Italy they will be released only in December): according to the first data communicated, there are talks of 9 million iPhones of the two models sold overall, with the stocks of the 5S finished on the shelves between Friday and Sunday, as communicated by Cupertino. And with analysts' forecasts clearly beaten (they predicted sales between 5 and 7,75 million units), which also sent the title of the bitten apple flying at the opening of the Nasdaq.
"It's our best launch so far, a new record for the first weekend of sales - said CEO Tim Cook -: we have exceeded 5 million for the debut of the iPhone 5. The demand has been incredible". Apple also let it be known that over 200 million devices now have the new iOS7 operating system, but the news further boosted Apple's stock on the New York Nasdaq (over +6% on market opening, at $494) is the news of the update of the estimates for the fourth fiscal quarter, when Cupertino forecasts a turnover "close to the high end" of the range between 34 and 37 billion dollars previously estimated. The gross margin should settle "in the upper part" of the range between 36 and 37% previously estimated.
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