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Apple ready for the biggest coup in its history: 3,2 billion for Beat Electronics

The news, reported by FT, indicates a strategic turning point: in the past, in the long era of Steve Jobs, the choice has in fact always been to engulf small and medium-sized companies, better if little known.

Apple ready for the biggest coup in its history: 3,2 billion for Beat Electronics

Apple is preparing to close the largest acquisition in its history (at the moment the largest is that of Next, for 400 million dollars in 1997): Beat Electronics is in Cupertino's sights, to obtain which it was put on the flat a figure – according to reports from the Financial Times – of about 3,2 billion dollars.

It would not be so much the very famous headphones (including those used by the well-known rapper Dr Dre) that appealed to Apple as much as the almost homonymous streaming music service just launched, Beats Music. It would in fact be a strategic turning point: in the past, in the long era of Steve Jobs, the choice has in fact always been to engulf small and medium-sized companies, better if little known, quickly integrating them into one's own services and avoiding bombastic and costly operations in Google style (which for the same amount has recently bought Nest Labs 2.0 thermostats) or Facebook. 

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