Flurry of new products in San Francisco, where Apple presented all the new products arriving on the market: from the Watch to the iPhone 6S and 6S Plus, via the TV with voice command interface guided by Siri and the new enlarged iPad, with 12,9 inch screen. All as expected, and perhaps the lack of surprises disappointed investors: after a few attempts at a moderate rise, in the late afternoon in New York Apple shares managed to drop around 1,5%, with a minimum of 110,71 .111,60 dollars, to then retrace to 0,74 dollars (-XNUMX%).
In detail, regarding the new Apple TV, "our vision is simple and a little provocative – said the CEO Tim Cook – in our opinion the future of TV is in apps". Together with the voice commands, the new dark anthracite colored box also has a remote control with a touch surface. The Siri voice assistant has the ability to respond to several spontaneous commands, such as “go back 7 minutes” while watching a video. Apple also announced the creation of a new ad hoc operating system, called tvOS, to encourage the development of new apps.
I new iPhone, on the other hand, are equipped with a very high definition back camera, 12 mega pixels, and have further advanced the touch control technology, which now (as anticipated and as on the Watch) recognizes the different levels of pressure exerted. Prices remain unclear because at the moment Apple has only supplied those tied to a mobile phone subscription with US operators. In Italy the devices could arrive by the end of the year.
THEiPad Pro The 12,9-inch “is the most powerful and capable we've ever created,” Cook said, and it's also the largest device to use the iOS operating system. It has a faster processor and as an option (for a fee, 169 dollars) a folding cover that integrates a keyboard and a new "Pencil", a digital pen for using the touch screen with greater precision and comfort and also for being able to draw and take notes on the device (an additional $99). The whole thing will cost in the US between 799 and 1079 dollars, depending on memory.
Finally, theApple Watch together with some new features it is enriched by a deal on straps with Hermes.
