"Only" 15 billion dollars are missing. With such a figure, in truth, you can buy Intesa Sanpaolo. But, seen through the eyes of the giants of Wall Street, these are peanuts or little more. Apple begins the week on the New York Stock Exchange after hitting a new all-time high at $644,13 per share, surpassing the previous record set in April at $644. The market capitalization thus reached 603,38 billion dollars, which is the most valuable company in the world. But to break the historical record there are still a handful of 15 billion to go to surpass the record that Microsoft set in 1999 with a capitalization of $618,9 billion.
It's only a matter of time, suggest numerous US reports which have set a target price of the stock of between 800 and 900 dollars per share. A profession of faith justified by the growing rumors about the next wonders that could come out of the wonder factory that once belonged to Steve Jobs.
In fact, a press conference dedicated to the launch of new products should be held in Cupertino on 12 September. But which ones? Most predictions focus onofficial announcement of the iPhone 5, but a more sensational announcement is not excluded: the fifth generation of the iPod Touch multimedia player, or the'iPad Mini at the center of the web indiscretions. In fact, it has recently become known that Steve Jobs himself, initially opposed to the idea of an iPad mini, had changed his mind to face competition from Samsung. According to forecasts by Peter Misek of Jefferies, the iPad mini could be launched in October at a price of 300 dollars. The goal is to sell 8 million "pieces" with a gross of 2,4 billion dollars within the year.
The wait for the arrival of the Apple in the world of television, scheduled for 2013, is even more feverish. The Wall Street Journal has anticipated some characteristics of the next apple tv similar in operation to an iPad with lots of useful icons for navigating through your favorite programs. A way of watching TV that will make it easier to share your favorite programs via Twitter or Facebook, but also to have multimedia archives that are richer and easier to reach than those available on cable TV.
The real crux, explains Henry Blodget on Business Insider, lies in the understanding that Apple will still have to sign with the big content owners. An agreement of common convenience is possible, explains the one who was the most important analyst of the web economy, but the effect of the inevitable reaction of Google, Netflix or Amazon should not be underestimated, the other giants of the new economy who intend to conquer the stage of the small screen.
According to Misek, however, Apple's iTV is already on the production line at the factories of Sharp (screen giant) and Hon Hai Industry, which already assembles iPads and iPhones. It is important, in fact, not to be taken aback by Microsoft, which will launch its Surface tablet within the year, invading the market controlled by Apple and countering the moves of Google (the Nexus 7 was launched in June) and Amazon, which proposed its Kindle Fire.
