Pirelli and the Emirates New Zealand team announce the signing of a partnership agreement on the occasion of the America's Cup 2017. Pirelli will be the official sponsor of the 4-times winning team of the world's top sailing competition, which this year will take place from 26 May to 26 June in Bermuda.
Wearing the long P insignia will be the rudders of the boat, which for the occasion will become a metaphor for tyres. In fact, just like the tyres, which ensure performance and control of the vessels, so the rudders guarantee the steering of a boat. Taking part in this sporting challenge underlines the bond between Pirelli, sponsor and supplier of 350 motorsport championships around the world, including F1, and racing, be it on the track, road or sea.
"The sponsorship of the Emirates New Zealand team - underlines Marco Tronchetti Provera, executive vice president and chief executive officer of Pirelli - adds to the already extensive portfolio of collaborations and leading sports partnerships that Pirelli, leader in the high-end market, has been enriching more and more in recent months, even outside motor racing, with the aim of strengthening the brand's positioning in the prestige and premium segments”.
Pirelli is a sponsor of the World Ski Championships, of the Hockey Championships currently underway and of the Giro d'Italia di Ciclismo, disciplines that have been added to the twenty-year commitment to football alongside Inter and to the more recent collaboration with the Dodgers of Los Angeles. Angeles in the National League of Baseball.
