American Express and Payback invite the press to the Press Briefing to introduce the new American Express Payback Card. The new product will therefore be co-branded with Payback, which Amex acquired in 2010 as part of a business expansion process. It is a multi-partner loyalty card, i.e. a tool with which points are earned by making purchases at the points of sale of the brands that have joined the coalition. The points acquired can be used to obtain prizes or, more interestingly, to obtain discounts on purchases made at the aforementioned brands.
To date, the telephone operator 3, Carrefour, Esso, Alitalia, Mediaset Premium, Carrefour Banca and, of course, American Express are part of the coalition. The presentation will be attended by Melissa Peretti, Head of Marketing, Partnership & Small Business American Express Italia and Luca Leoni, CEO of PAYBACK Italia.
