From this year the Ferrero brand not only evokes the goodness of Nutella but also the ideal workplace for economics students of Italian universities. The result emerges from the survey «Italy's most attractive employers», conducted by the company Universum by interviewing a sample of 140 students from 2013 universities scattered throughout the country out of 20.718 companies between January and April 39.
For the first time, in its tenth edition, the survey assigns the podium to the Italian multinational, displacing Google which stops in second position, before Unicredit and Intesa San Paolo respectively third and fourth in the standings.
However, the Californian company remains the favorite among engineering, computer science and natural science students, followed by Ferrari, Microsoft and Eni.
“Unlike in the past, where brands such as Armani, Bulgari, Sony and Nokia won, the chosen companies offer internships, trainee programs and – importantly – job prospects. In fact, in the past students preferred more prestigious names regardless of whether, in fact, real chances of placement were connected to them. Today they are wiser and more selective and believe it is essential that they have among their requirements: in addition to the prospect of employment, being Italian, strong and financially stable" says Claudia Tattanelli, global director and country manager for Italy of Universum, on the occasion of the presentation of the results yesterday in Milan at the Palazzo delle Stelline.
The surprising fact is that Ferrero ranks among the first companies chosen even among French and German students. According to the managing director Giovanni Ferrero, success derives above all from the notoriety of a product and then from being a "glocal" reality, that is to say one that thinks locally and acts globally.
Finally, the research highlights interesting and significant gender differences. For example, female engineering students turn to companies in the consumer goods and pharmaceutical sectors because they are convinced that their employers can offer them more balance in terms of work and family life. Men, on the other hand, prefer banks, auditing firms and automobile companies, which are more associated with the concepts of: high profits, the possibility of becoming a leader or manager.
