There is no peace for Altaroma. The company that deals with the promotion of the fashion chain, whose latest edition was in doubt until the end due to economic difficulties, today also receives the rejection of the Government, through the mouth of the Deputy Minister of Economic Development Carlo Calenda: "Not the conditions are there for a government intervention to support the relaunch of AltaRoma”.
“It appears evident – clarified Calenda – that the Chamber of Commerce of Rome does not agree, in practice, with the path envisaged, starting with the appointment of a board of directors with extremely high profile and sectoral expertise. We will work together with the Region and the Municipality to enhance the experience made in recent years in Rome on young talents, thanks to the work of Silvia Venturini Fendi and Franca Sozzani, but outside the appointments of AltaRoma”.
Yesterday's table, in the presence of Calenda, did not have the desired effects. On the contrary. The meeting served to renew the board of directors of the company, which had proposed the reappointment of the chairmanship of Silvia Venturini Fendi. Among the other names proposed by AltaRoma for the board, which will be reduced to five members, there were also the director of Vogue Italia, Franca Sozzani and Maria Luisa Frisa (among the curators of the exhibition Bellissima. The Italy of high fashion 1945-1968, currently underway at the Maxxi).
But the disagreement, as Calenda suggests, is on another name, that of Massimo Tabacchiera, former president of the Mobility Agency and on the board of directors of the Chamber of Commerce, from which the proposal comes. A name that goes in the opposite direction to the requests of the Government, which wanted a board composed only of high-calibre names in the specific world of fashion.
For this reason, the most important novelty seems to fade away (but the final word may not yet be written), the one that would have allowed AltaRoma to find the stability it had lacked in recent years: the possible entry of the Government as a shareholder and, above all, the economic aid, hypothesized in the order of one million euros per year for the next two or three years.
The conditions of the Government, however, had been clear. The economic contribution would have arrived if, and only if, AltaRoma had focused decisively on the avant-garde of the Italian fashion system, proposing itself as the cradle of excellence and innovation, starting from the composition of the board.
