Generali Italia presented two new investment products dedicated to families and young people. These are Valore Futuro+ and ExtraPop, both placed through the subsidiary Alleanza Assicurazioni, which in just two months of launch they raised 220 million, announces a note from the Trieste group.
The starting point, in proposing the two solutions to the market, was the need to protect capital which emerged through numerous investigations, not least that of Consob, and the willingness of many Italian families to combine it with the possibility of a financial investment.
Indeed, the Consob Report on household investment choices shows that Italians have a low propensity for risk and a low knowledge of the opportunities of the products offered by the market when it comes to investing savings: only 1 Italian out of 10 is able to associate the correct level of risk for each type of investment. And although Italians are excellent savers, they are not very used to managing their money through a structured planning process.
And so, explains the note from Alleanza and Generali, Valore Futuro+ was designed "to seize opportunities on the financial markets and to protect invested capital over a medium-long term time horizon". While ExtraPop Extra Pop “through a systematic accumulation of savings, allows you to spread the investment over time, choosing the level of capital protection and is therefore flexible.
If therefore the driving force is that of the request for protection combined with the possibility of an investment of a financial nature, the two new products seem to have intercepted it: just two months after their launch, they have raised over 220 million euros and have been chosen by over 25.000 customers who, in 3 out of 4 cases, have decided to increase the level of protection by subscribing to additional protection coverage, also by investing in so-called megatrends, i.e. those macro-trends on the evolution of society, the economy or business.
