A completely new site, with pop graphics and above all with the aim of creating financial literacy, a priority theme of the 2030 Agenda for Sustainable Development of the United Nations, which has been incorporated into the National Financial Education Programme. To launch it is Alleanza Assicurazioni, a company of the Generali Italia group, which in addition to providing information to customers with an "innovative and empathic approach, thanks to the welcome made directly to the user by Alleanza people", wants to raise awareness of the entire community on insurance and financial culture issues with the story of the offer, services and educational initiatives.
One of these is "ALLIANCE, DID YOU KNOW THAT... WIN", a prize contest that makes financial and insurance education a concrete and daily topic on which to engage users, inviting them to play every week to win among over 300 prizes up for grabs. The contest is online from 9 to 29 March 2021.
Through its renewed presence on the web, Alleanza Assicurazioni therefore underlines its commitment to promoting issues with a high social impact. Ample space is given to story of the initiatives implemented by the company to support customers, families and communities: the National Financial Education Programme, the National Pension and Protection Plan, partnerships with WWF Italy and the Italian Red Cross.
“In Italy, according to a recent Doxa survey, 1 in 3 decision makers experience anxiety when making financial decisions due to limited knowledge on the subject. When we talk about the social role of insurance companies, we are referring to this: being at the side of people by placing our expertise at their disposal for the benefit of families' future planning”, commented Claudia Ghinfanti, Marketing Manager at Alleanza Assicurazioni.
