If there is a "style" in the insurance field, Alliance it is a testimony to it. With a history spanning 125 years, the company of Generali Group can say that he has developed an "Alliance style" in the approach towards his clients by his consultants "extremely prepared to understand all the needs of those in front of them".
He says it Ezio Peroni, Head of Distribution of Insurance Alliance which boasts a network of 11.000 consultants, including over 4.000 employees.
A new generation of financial advisors has been born
The connotations of gods have changed a lot over time financial advisors and now a “new generation” is born.
“In a context like the current one, characterized by the continuous evolution of customer needs, we need new generation consultants who know how to manage customer relations with a unique and recognizable style” says Peroni. “The new generation of consultants is our competitive advantage, our distinctive element and our flagship”.
In these days a moment of meeting with the excellences of the network is being prepared, in which the guidelines of an important year for the company which will celebrate its 12th anniversary on 125 October.
“Through a unique and recognizable style, our consultant must be able to “create wonder” and make our clients live memorable experiences thanks to valuable advice, a personal touch and digital technology” says Peroni. “It is a process of integrating professional, behavioural, relational, social & digital skills”.
A path with 4 pillars together with the customer
“Il percorso that our consultant does with the client develops around 4 pillars: valuable consultancy, innovative technology, increased relationships, distinctive behavioral model".
Peroni is a strong supporter of transparent, clear and effective advice. “Good consultancy must be able to accompany the client in understanding their needs, characteristics and needs, so as to then be able to identify the most appropriate ways to build and achieve their life projects. It is precisely the moment of profiling that is the most delicate, the one in which the professionalism of our consultants emerges".
Needs checkup
It is a real one checkup of the need of the customer, created with innovative tools to understand what his needs, projects, priorities and risks are.
Already in the spring of 2018, anticipating the entry into force of the IDD legislation, Alleanza had launched Profile&Dialogo, a tool with which to carry out a customer analysis and collect all the useful information to make the customer aware of their needs. This along with a number of digital tools useful for the sales network to monitor the various steps in real time and make even complex aspects understandable.
“On the subject of professional preparation, we have invested significantly starting from our online training platform. During 2022 we provided over 1 million hours of training”, underlines Peroni.
“To support these programmes, we need to expand the number of new generation consultants and we have launched the Generazione Alleanza project, with the aim of attracting new talents to start the profession of insurance consultant” continues the manager. Generazione Alleanza is a talent attraction programme, which makes research tools, candidate selection, also through extensive contacts with local institutions, and placement available to the network. Candidates find a modern professional preparation path, supported by a trainer who transfers their knowledge and working method and a digital training platform with technical courses and soft skills every week.
The Life business will remain in the carnet, the non-life business will be expanded
Alleanza has various types of products in its portfolio to satisfy every customer need: savings, investments, pensions and protection.
“Historically our area of choice was the Life businessPeroni says. “Today we continue to maintain it, but in recent years we have also expanded the Non-Life branch, with particular attention to the protection needs in the health sector and in Long term care (Ltc)".
In 2022 total collection of Alleanza Assicurazioni (PLC or Total Gross Premiums Booked), exceeded 6,3 billion euro. Total New Business was substantially stable, reaching 3,12 billion in the Life market context which saw a contraction of over 16%.
Thanks to its expertise in the Life, Health and Home Protection fields, Alleanza has strengthened itself in this sector, recording a Total Protection Collection in 2022 of 354 million, with an increase of 25% compared to the previous year. The growth of the Company also continued in the Health sector, where it has climbed over 20 positions in the last four years, positioning itself today as the 15th Company in the Health Sector. Today, Alleanza's solvency ratio stands at 291%, at the top of the market.
