Insurance Alliance, an insurance company Generali Group, and AIEF (Italian Association of Financial Educators) have signed a agreement for disseminate financial and insurance culture on the territory, in support of families and communities.
The agreement, for the first time in the insurance sector, allows a 1.500 consultants insurance of Alliance of enroll al Registration of financial educators AIEF professionals: the consultants will thus have a real "license", an added value to their professionalism.
“Alleanza has always grown alongside Italian families, interpreting the needs of the socio-economic context. Our company has been involved in this area for years, with investments, people and skills that have led to the development of National Plan of Financial and Insurance Education of Alliance. The agreement with AIEF confirms the commitments made and enhances the social, informational and training role of our "smiler" financial advisors who every day, also through their activity on social media, raise awareness among Italian communities and families, contributing to more informed decisions, because we believe that a more informed saver can make more prudent choices” he declared Claudia Ghinfanti, Marketing Manager of Insurance Alliance.
The online competition "Edufin rewards you" is underway
In addition to the agreement signed with AIEF, Alliance, on the 125th anniversary of its foundation, wanted to launch another educational tool through a online contest, “Edufin rewards you”. The competition is aimed at dissemination of financial and insurance culture, in this case through a game. A smart way to involve children and families and make them aware of investment, savings, retirement and protection issues. From 27 February to 26 March, by connecting to the site Alleanza.it, it will be possible to take part in the quizzes that test knowledge in the edufin field every week with the possibility of winning over 1.500 instant win prizes and taking part in the final draw.
The National Alliance Financial and Insurance Education Plan
"Alleanza Assicurazioni has committed itself over the years to increasing the financial and insurance education of Italians, in line with the objectives of the UN 2030 Agenda", underlines the company in a note. In February 2020 it launched a National Plan of Financial and Insurance Education, divided into free seminars that registered over 270 participants in over 800 events, divided between Protection Day, Investment Day and Previdenza Day. In 2022, it strengthened its activities on social channels to promote financial and insurance culture and raise people's awareness of these themes. Every year, it participates in Financial Education Month with a cycle of events aimed at young students, families and savers to strengthen awareness of insurance, pension and financial management issues.
