We will remember 2020 as the year of the pandemic but also of the greater attention to one healthy and sustainable diet. Covid has changed not only people's daily lives, but also their eating habits: we eat more often at home, cook better, waste less and prefer a diet rich in vitamins, vegetables and fruit.
Also interesting is the greater attention paid by consumers to the environment, increasingly committed to making their habits green. And this is also reflected in the choice of products to put in the cart, selecting what you buy with extreme care. Italians would like to see more commitment from companies in the fight against climate change, starting with the packaging. Preferring products made in a sustainable key is essential for promoting a more responsible and at the same time aware development model.
Therefore, Italians are increasingly oriented towards a healthy, sustainable but also tasty diet. There are many initiatives that are moving in this direction, trying to offer food that is friendly to the environment and our health, without sacrificing taste. For example, the store of Fresh Cut by three friends from Turin (Marcello Tedeschi, Federico Genta and Riccardo Fedele) offers an original format with a healthy food menu prepared on the spot, fresh products and recyclable and recycled packaging. Furthermore, the Turin-based company is also a partner of Too Good To Go, the service against food waste.
Three stores are open, two in Turin and one in Milan, with a rich and healthy menu for a quick but tasty break. The salad is the spearhead: give it Evergreen Caesar Salad and Nice at Seasonal with Greek salad and Parmigiana, or you can customize your salad starting from a base and adding their "protagonists", condiments and extra ingredients to enrich them. Finally, a wide choice of toppings to give crunchiness to the dish. To expand the offer, club sandwiches and avocado toasts made with healthy ingredients.
They are also on the Fresh Cut menu breakfast e snacks with modular sweet bowls and a vast selection of drinks such as smoothies, herbal teas and infusions, American coffee, organic wine and mineral water by Wami (a Milanese startup that contributes to the implementation of water projects in needy villages in Africa).
“After the success achieved in Turin, we are very proud to bring our concept of healthy food to the heart of Milan. We believe in a healthy and sustainable Italian diet that can bring energy, taste and quality to our customers' days at an affordable price. Federico Genta, CEO of Fresh Cut – We have already started work on the next store in the Bocconi area and we are planning a development project throughout Italy.”
Excellent news that promote the idea of sustainability also in reference to food and that encourage the use of seasonal vegetables and foods that do not require a massive use of resources. At the same time, however, the choice of one is also fundamental sustainable food packaging with a reduced impact on the environment compared to most products on grocery store shelves.