Five billion euros of investments for the launch of eight new models, of which the first in the fourth quarter of 2015 and the other seven between 2016 and 2018. These are the objectives of Alfa Romeo, which aims at a sales target from 400 thousand units in 2018 from the 74 thousand sold in 2013. This is what emerges from the slides that Harald Wester, head of the Alfa Romeo brand, presented during the Fiat Chrysler Automobiles investor day, which is taking place in Auburn Hills, Michigan , home to Chrysler's headquarters.
In detail, the cars currently sold (the MiTo, the Giulietta, the 4C and the 4C Spider) will be joined in the fourth quarter of 2015 by a car apparently in the medium segment. Two compacts will arrive between 2016 and 2018, another car in the medium segment, one in the E segment, two utilities and a special one (perhaps a new spider).
As for the Jeep brand, it can hit the target – already given last January during the Detroit Auto Show by Sergio Marchionne, CEO of Fiat and Chrysler – of one million sales. This was stated by Mike Manley, head of the Jeep brand, specifying that Jeep aims at a target of 1,9 million annual sales in 2018, approximately 160% more than the 732 achieved in 2013.
In detail, according to the 2014-2018 plan, the majority of sales, for which a compound annual growth rate (CAGR) of 20% is expected in 2018, will come from Latin America (+50% in CAGR terms), from Asia Pacific (+45%) and followed by Europe, the Middle East and Africa (Emea, + 35%). NAFTA is expected to increase by less than 10%.
Worldwide Jeep production will increase 138% to 1,9 million units by 2018, of which approximately one million will come from the NAFTA region, 500 from Asia Pacific and 200 in both EMEA and Latin America.
