Alcedo and completes the acquisition of 60% of Atlantic Stars, the premium-range sneaker brand, an icon of Made in Italy.
In detail, Alcedo has acquired the shares currently held by the four founders Alessandro Squarzi, Cristiano Martelli, Gian Luca Zucchelli and Matteo Zoni, who remain with a 40% stake and maintain their respective roles within the company for the style, production and distribution areas.
“Under the guidance of the new shareholders – reads the company's night – Atlantic Stars, together with the Rov brand included in the scope of the operation, are entering the heart of the new activities and will be present at the current edition of Pitti Immagine Uomo 94 in Florence ”.
Michele Gallo, partner of Alcedo, commented: “We are happy to have completed this operation which will allow us to accompany Atlantic Stars in its growth and development path. Our main objective will be to lead the company by strengthening its identity and brand presence globally”.
Sonia Lorenzet, partner of Alcedo, added: “With the completion of the transaction, we are now excited to focus on the growth of the Atlantic Stars and Rov brands, working synergistically on communication and positioning strategy, to gain more favor with the market of reference and an increasingly extensive target".
