Covid has changed the paradigms of the economic world, and everyone organizes themselves as they can. One of the most interesting and innovative cases is that of the historic Bergamo textile company Albini, which is located in the part of Italy most dramatically affected by the virus at the beginning of the epidemic, and which has just closed an important agreement with the US technological giant Oracle . Commercial habits are changing and therefore a transformation of organizational models and supply chains is necessary: Albini has thus launched what he called the "Second digital evolution”. Following a precise roadmap, which began in 2010 with the launch of the first e-commerce in the world for made-to-measure shirts and which today reaches the partnership with Oracle.
What is the agreement about? In the creation of a new revolutionary integrated platform B2B. The platform foresees a complete go-live in 2021 and will bring all the business areas of the Bergamo group online, from the Bespoke world to the seasonal collections, which will be easily consulted and ordered online by all Albini customers, i.e. some of the biggest Italian and international brands in the fashion world. “The partnership with an absolute leader in its sector such as Oracle is for Albini a very important element in ours Digital Wave 2.0. This multi-channel platform will change the user experience on the market, both in terms of the company-customer commercial relationship and in terms of service and quality, acting on products and processes, making them more efficient and effective", he commented. Fabio Tamburini, CEO of Albini.
The platform will have significant impacts on the commercial proposal, with the possibility of having personalized digital folders for each customer, viewing 3D renderings of shirts starting from the Albini fabric proposal and much more, providing the customer with a complete digital experience. Furthermore, thanks to a 360° approach, it will make it possible to improve service and quality levels, confirming Albini's leadership on the market.
“We are proud that a quality Made in Italy brand such as Albini has chosen to digitize its commercial and customer service front-end with Oracle cloud applications – commented Marco Ferraris, Country Leader CX and Cloud Applications of Oracle Italy -. In fact, the customer experience is more important than ever, both in the B2C and B2B sectors – because behind the companies there are people who choose based on the experience they have throughout the approach, selection, purchase and after-sales process: all phases that our cloud-native applications embrace and fully satisfy, with the help of artificial intelligence and machine learning that simplify the processes of users within the company, in this case the commercial, marketing, sales and customer care managers".
The delivery of the first tools of the digital path is already underway. In order to respond to the immediate needs of the market, a Virtual Showroom has been created which allows customers to have remote access to all the fabric collections of the various brands of the group: Albini 1876, Albini Donna, Thomas Mason and Albiate 1830. Using highly advanced technology, the 2.000 fabrics of the Fall/Winter 2021-22 collections are now just a click away.
albinos, historic family-run business now in its fifth generation, however, it also knows the importance of human contact, and does not neglect it: this is why, in a note, the management was keen to recall that "digital innovation does not penalize the importance of human contact: Albini Group in recent months it has implemented, with particular attention and care to safety measures, its presence in the most strategic cities of the world such as Paris, Barcelona, New York and Tokyo, with dedicated showrooms which become fundamental meeting places with all customers who are currently unable to travel, also confirming their participation in the Milano Unica trade fairs and the "Fabric Days" in Munich in a complete omni-channel strategy".
