A cross between a traditional airline and a low cost one, designed for an audience of millennials. Air France has launched its project, which is called Joon and no longer Boost as it was initially: the new activity received the ok from the unions (after a referendum among workers which received only 5% of votes against) and will take off from next autumn with medium-haul flights all departing from Paris Charles De Gaulle.
To seduce young people, however, something else is also needed and therefore the new company, whose logo was also presented (white writing on an electric blue background), starting from 2018 it will also cover the long range, going to compete with both large international companies and low cost companies which, such as Norwegian Air and Ryanair, are starting to expand their market to long distances.
Joon will offer more accessible prices, even if not at the levels of a low cost company (the costs of the activity will be reduced by 15-18% compared to those of the parent company), but above all "it is a lifestyle proposal for active young people between 18 and 35 years old, who place digital at the center of their lives. Joon will be an ultra-connected product that will be clearly distinguishable from the others,” reads the note released by Air France.
The pilots of the new company will be framed with contracts other than those in force at Air France Klm, which, according to the company's plans, will also allow the problem of overdraft accounts to be resolved.
