The entire AdviseOnly project stems from the desire to make finance more "on a human scale", bringing it closer to people via the web and social media. Financial topics are usually presented in a complex way, but we explain them in a simple and understandable way, to break down information asymmetries. Our goal is clear: people no longer need to feel hopeless and mistrustful when making decisions involving money.
In creating the www.adviseonly.com site, we have always focused on two elements: information and transparency.
Indeed, our deep conviction is that if investors are better informed, they become freer, more aware and less subject to unpleasant "accidents" in their relationships with banks, financial advisors and promoters.
The history of an entrepreneurial initiative is often dotted with mistakes, from which, however, one can learn to grow and do better; this is all the more true when it comes to the internet, which offers immediate feedback in terms of satisfaction through clicks and accesses.
When we started, we wanted to make the investment experience as light and pleasant as possible, but we assumed that offering a library of investment solutions was enough to make savers independent, a bit like when selecting a song on Spotify, or read an ebook on the Kindle.
On our skin, however, we realized that when it comes to investments, human beings want to be guided, possibly by a process that "makes life easier". Let's think of Amazon, a gigantic company that has completely revolutionized our concept of consumption, combining price transparency and the possibility of comparing products, giving us the possibility of making reviews that help others to choose, pampering us with ever faster shipping services.
Amazon has put customer service at the heart of its commercial offering and is taking the world by storm.
This reflection is what led us to accompany the investment ideas of AdviseOnly with the AO Tutor service, a real "investment assistant" capable of guiding the saver step by step along the entire process.
