The web has accomplished this year 25 years. Have you ever thought about how much it has radically changed our habits in a quarter of a century? It made work faster, it helped us find a home or a holiday, someone found a soul mate, it allowed us to go shopping comfortably seated in an armchair, it informed us…
But it has also greatly influenced the companies. Let's see the impact it has had on the latter and examine in particular the case of Axa IM Italy.
The web and business
A few years ago, to make himself known to the public, acompany had to invest large sums of money for an advertising campaign in TVin radio or buy spaces on the pages of newspapers and magazines.
All this is still a reality, but it must be admitted that something has changed if, even in our country - not really famous for its innovation - already in 2006 the advertising investments on the webhad overtaken those of radio, while in 2013 internet advertising overtook print advertising. Yes, we are a "television" country, but even here things change rapidly:Google is the second reality by turnover among the advertising agencies, later Mediaset and beforeRai! (Source: New Tabloid elaborations on company data, Studio Frasi and AgCom).
The revolution, as we often explain to Advise Only partners, has been underway for years. You are switching between a message template Broadcast (one-many) typical of old media such as TV, radio and newspapers to a message type network (many-many).
More simply, the modern company can no longer claim to deliver a message to the crowd, withoutfeedback and expecting a return on advertising investment. must rather "descend into the square” and chat with other users like primus inter pares: listen, explain, convince, answer, reward i supporter, win new customers…
This silent landslide, I repeat, has already been underway for years. And it brought the web to conquer 27%of the cake of the Italian advertising investments (in 2013). Inside the label "websites” there are, among other things, spring phenomena to watch carefully: the new internet, eg.
Il new internet is a variegated sector that brings together the most innovative components of the web: smartphones, tablets, connected TV, applications, social networks, videos, pay and data-driven advertising. This branch alone represents the 32% of total web revenues and registered a 73% growth in one year.
The case of AXA IM Italy
Advise Only operates in this context and proposes itself as a web consultancy company specialized intechnological solutions need web communication for the financial world. Of the many partners we have worked with, the latest is AXA Investment Managers Italy. From the fruitful collaboration, one was born blog, Financial Lab dedicated to financial promoters,private bankers e Investors. Go visit it here: blog.axa-im.it.
In this space, AXA IM's experts make the summaries of the main comments, analyzes and updates on the markets and all the news concerning the management company available quickly and punctually.
The blog has a clear layout, divided into two sections:
- The research – area that offers the opportunity to explore market issues in depth.
- Iggo's version. Ideas, ideas, analyses, even against the tide, for a never trivial view on the bond market. Content is written by Chris Iggo, Chief Investment Officer for the bond market at AXA Investment Managers.
- Investment strategy. Monthly research that explores the most relevant topics for the financial markets. The section is edited by Eric Chaney, AXA Group chief economist, and his analysis team.
- Investment roadmap. Indication of the most suitable AXA IM products to face the different market phases.
- The funds – area dedicated to the entire range of equity funds, bonds e flexible of AXA IMs registered for placement in Italy.
AXA IM doesn't stop there, it has already activated a Twitter account (by the way, follow him: @AXAIM_IT) and started a newsletter clear and immediate, in which the contents of the blog and more are proposed on a weekly basis. To sign up, just fill out the form on the right shoulder of the blog. Some say that the world of finance is not very innovative. Well, AXA IM is definitely an exception.
