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ADVISE ONLY – How to invest in chocolate and earn

FROM THE ADVISE ONLY BLOG – “Chocolat” was the portfolio of the month for January: it aims to invest in companies that deal with sweets: chocolate, snickers, chocolates, biscuits, etc. – Since it was created (July 2012) it boasts a performance of +66,5% – Here's why and what the prospects are.

ADVISE ONLY – How to invest in chocolate and earn

Who would have thought that chocolate could be a winning investment. Yet it is so. Among the over 9.000 wallets that you can find available (free of charge) on the site, Chocolat is among the few portfolios that seeks to combine profit (invest) for pleasure (sweets). Chocolate, in fact, is the common denominator of the portfolio which aims to invest in confectionery companies: chocolate, snickers, chocolates, biscuits, etc. A portfolio to be savored, therefore.

Portfolio features

Since it was created (July 2012) the portfolio has grown a lot: the performance is +66,5% in 2 and a half years. Not bad. Attention, however, dear investors, Don't underestimate portfolio risk (unlike the portfolios offered by AdviseOnly, which are always based on a limited risk). The portfolio's risk indicator is 27 (on a scale from 1 to 100), which corresponds to a medium-high risk profile, despite being well distributed among the 10 or ten shares that make up the portfolio.

Being an “only” equity portfolio, the diversification ratio is low (37,5) but liquidity is good (79). In short, it is not a wallet for everyone, but a right complement for those wishing to invest in something original. To better understand the essence of Chocolat we thought we'd put a couple of questions to the author of this brilliant portfolio, Mr. Gibbs (a professional, who obviously doesn't want to appear). 

Chocolate is one of the symbols of Switzerland: isn't the appreciation of the Swiss franc likely to melt this chocolaty wallet?

For now, the appreciation of the Swiss franc has helped the prices of the three Swiss chocolatiers! Look at Barry since the beginning of the year: in CHF it is around -12%, true, but in euros it is +6%. The wallet has been helped for now… if instead you think they will problems selling abroad with the franc so strong, perhaps you are right. But I find it hard to really believe that all the chocolate is made in Switzerland and that they only incur costs in francs. I struggle to understand how Nestlé manages to produce in Switzerland and sell all over the world: it will have productions located abroad and the revenues generated from there will use them to pay for that production. In short, I don't see any particular problems for Swiss chocolatiers deriving from the change.

How do you see the prospects for chocolate in 2015?

Are you tired? Has the partner left with your best friend? Are you stressed? Have you lost your job? Are you depressed? In all these cases, a good answer is: eat chocolate, that helps… it actually contains phenylethylamine. So, with a stormy sea (and the sea is stormy), chocolate helps. But even if the sea is calm and things are going well, we are inclined to treat ourselves to a nice hot chocolate in the winter or a good chocolate ice cream in the summer. Moral: Chocolate is always good. And long live the Chocolat wallet!

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