Adriano Oliveti he is a legend of Italian industry, creativity and culture and is a profoundly atypical and absolutely brilliant XNUMXth-century Italian. In a beautiful book, published by Rizzoli, Paolo Bricco, one of the most brilliant Italian business journalists and correspondent for Il Sole 24-Ore, explained the charm of Olivetti without ever lapsing into hagiography and rather shedding light on the entrepreneur's successes and farsighted vision, contradictions and incompleteness that shouldn't be hidden. Not by chance Franco Debenedetti, in a tranchant article from a few weeks ago on Sheet, came to ask himself: "But did Adriano ever think that the ethics of the company was to make profits?".
Olivetti, Bricco's book also in the Rizzoli BUR series
Exactly one year after its successful release in bookstores, Rizzoli has wisely decided to publish “Adriano Olivetti, an Italian from the Nine hundred” by Bricco in an economic version in the series of Cage, where it will debut on June 20th.
But the occasion is good to raise a question: when the bill currently under discussion in Parliament, which for the first time establishes financial education as a subject of study in the field of civic education, Bricco's book on Olivetti doesn't it deserve to enter the textbooks by right? In our opinion yes without the slightest doubt.
Reading and studying Olivetti is not only knowing the story of a utopia of a brilliant and incomparable entrepreneur but also an opportunity to retrace "the industrial and social, political and cultural history of Italy between the end of the XNUMXth century and the economic boom ”. With the advantage of reading the pages on Olivetti in prose as clear and elegant as Bricco's.
Olivetti should be taught in schools by Ferraroti and Sapelli
If the utopia of Olivetti's story ever entered the school, we would recommend entrusting its teaching to two high-ranking intellectuals who knew Adriano very closely, namely Franco Ferrarotti, the father of sociology in Italy who succeeded Olivetti in Parliament, e Julius Sapelli, one of the most famous economic historians who as a young man worked at the Olivetti Research Office in Ivrea and who then taught in universities around the world. Think about the school.
