A pool of investors from Hong Kong and Abu Dhabi would be ready to take over the Reebok brand. To wrest the British company from Adidas, which bought Reebok in 2005 for about 3,8 billion dollars, an offer of around 2,2 billion dollars (1,7 billion euros) would be on the table.
Investors, among which the Jynwell Capital fund stands out (according to what was reported by the Wall Street Journal), are convinced that the British company active in the production of sporting goods and accessories can register better performances as an independent brand.
Adidas bought Reebok in 2005 to try to put pressure on Nike in the US market. The project, however, never really took off and, indeed, over the last few years the market shares of the two European houses in the US have always been declining, while the Nike ones continued to grow.
In any case, the market seems to approve the hypothesis of a sale of Rebook by Adidas: the German company's stock, in fact, gains just under 5% in Frankfurt in the late morning.
