At the age of 80, Carla Fendi died in Rome, the fourth of five sisters who inherited a fur atelier from their parents and transformed it into a more brilliant and successful international brand of Made in Italy. With Carla Fendi, recalls Vogue, “Italy loses a cornerstone of the history of fashion and Made in Italy, but also a great patron, supporter of art and culture. Because Carla Fendi hadn't stopped at the fashion world and in 2007, she had given life to the Carla Fendi Foundation, an organization that supports art and social issues”.
Carla Fendi had covered various roles within the family business, and she was the first to intuit one thing: to grow and become international, the brand had to conquer the American market. And she succeeded, thanks to Carla's commitment to communication and marketing. We mainly owe her the internationalization of the Fendi brand which has now become part of the LVMH universe.
"Deeply affected, the Fendi SRL company joins the pain of the Fendi family for the passing of dear Carla", reads a press release sent by the company. “Our Honorary Chairman has never ceased to actively contribute with unchanged passion to the success of the company which has continued to be his reason for living; from the first international awards obtained with the help of the 4 sisters up to the last days. She has been a source of inspiration for all of us and an example of dedication, work culture and sensitivity for beauty. The figure of him will accompany us forever ”.
