Four hundred small Italian wineries will be able to sell their wines on WinePlatform, the Tannico platform that supports wineries in online sales with home delivery in over 20 countries around the world thanks to an agreement between the Tannico online wine shop and the Ice (Agency for the promotion abroad and the internationalization of Italian companies).
Born in 2013, Tannico is the leading online market for wine in Italy and is active in several foreign countries with more than 3.000.000 bottles sold in the last year in Italy and around the world. It can count on over 300.000 customers, a catalog with more than 16.000 products always available from 2.500 wineries (about 2.000 of which are Italian) and 37 million euros in sales in the last 12 months.
«Tannico and Agenzia Ice – reads a note – are joining the wineries to face the drop in turnover caused by the Covid emergency and the consequent crisis of the traditional sales channel which has inevitably also involved the wine sector. The project, unique in the world of Italian wine, will support 400 wineries economically, technologically and logistically by providing them with the necessary tools to be able to benefit from the significant increase in volumes that sales through e-commerce are registering».
The agreement stipulated with the ICE is aimed at 400 wine producers who do not already have a presence on Tannico or the Wine Platform who will be able to access the Wine Platform service with facilitated conditions.
In particular, the project envisages two differentiated groups of participants: 300 wine producers with production sites located anywhere in the country will be able to activate the service at the subsidized cost of €1000/year; 100 wine producers with production sites located in one of the developing and transition regions will instead be able to activate the service free of charge for the first year, thanks to the European cohesion funds used in the context of the Southern Export Plan (PES).
"I am proud to see how our platform will be able to help many other small Italian winemakers to open up to electronic commerce in foreign markets - said Marco Magnocavallo, CEO of Tannico -. The support of ICE, in addition to contributing to this path started by WinePlatform will also allow Tannico to push more decisively towards the opening of 18 new foreign markets».
"The markets are restarting with an accelerated transition to digital and consumer habits are increasingly moving towards e-commerce - underlined the President of the Ice Agency, Carlo Ferro - This is particularly significant for the wine where e-commerce has mitigated the impact on the demand of the horeca channels (bars and restaurants, ed) due to the pandemic emergency”.
