PANGO increasingly focuses on internationalization with its participation in the 34th edition of CPM international fashion trade fair in Moscow and with the opening of its first single-brand store abroad in the Bulgarian capital Sofia. A few months after the entrance of the export manager Carlo Secca, first in Luisa Spagnoli, the Brescia-based women's clothing company therefore he brings his style more and more towards Eastern Europe.
The company presents 250 garments from the FW 2020/21 GAIA Life and TEN WAYS TO BE collections at CPM, Collection Première Moscow, a reference fair for the fashion market in Russia and Eastern Europe, with over 23.000 business visitors, scheduled from 24 to 27 February 2020 at the Moscow Expocentre.
“The Russian market demonstrates great appreciation for the style, quality and creativity of Made in Italy, as also underlined by EMI-Ente Moda Italia which organizes the participation of Italian brands at the fair” – explains PANGO's sole director Gianfranco Scotuzzi – “and is therefore particularly strategic for our international development projects, in which we have been investing more and more resources for years”.
The opening of a concept boutique with the GAIA Life and TEN WAYS TO BE brands in the Bulgarian capital Sofia, on Vitosha Boulevard, the shopping heart of this cosmopolitan and multicultural city, is also scheduled for March. "The choice of Bulgaria as the first foreign country to open one of our shops" - continues Scotuzzi - "is also the result of an assessment of the economic situation in Bulgaria which has been growing since 2018, with tourism on the rise in the capital and in the neighboring holiday resorts on the Black Sea and Bansko, a mountain resort where ski world cup competitions are held”.
“The goal is to soon open other single-brand stores in Europe and in particular in Russia – underlines the export manager Carlo Secca -. In fact, participation in the Moscow Fair will also allow us to study the stylistic interventions to be implemented for new future collections capable of satisfying the specific needs of the Russian market".
In Italy PANGO has 6 flagship stores in Trieste, Motta di Livenza (TV), Vittorio Veneto (TV), Reggio Calabria, Lamezia (CZ) and Vibo Valentia.
